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Getting better at sensemaking /

This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behav...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Woodside, Arch G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stamford, Conn. : JAI Press, ©2000.
Colección:Advances in business marketing & purchasing ; v. 9.
Temas:
Acceso en línea:Texto completo