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Tourism branding : communities in action /
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Group Pub.,
2009.
|
| Edición: | 1st ed. |
| Colección: | Bridging tourism theory and practice ;
v. 1. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Tourism branding: a community affair
- Challenging the brand
- A model of virtual destination branding
- Deconstructing brand equity
- A two-dimensional approach to branding: integrating identity and equity
- Collaborative destination branding
- Tourism branding in a social exchange system
- Linking local and culinary cuisines with destination branding
- Spanish holiday brands: comparative analysis of 10 destinations
- Branding Spain's tourism miracle (1959-1979)
- A practical framework for destination branding
- Destination brand strategy: the case of Greece
- the Copenhagen way: stakeholder-driven destination branding
- Consultation builds stronger brands
- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea
- Strategic branding in hospitality: the case of Sol Melia.