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Tourism branding : communities in action /
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Group Pub.,
2009.
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| Edición: | 1st ed. |
| Colección: | Bridging tourism theory and practice ;
v. 1. |
| Temas: | |
| Acceso en línea: | Texto completo |