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Tourism branding : communities in action /
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Group Pub.,
2009.
|
| Edición: | 1st ed. |
| Colección: | Bridging tourism theory and practice ;
v. 1. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Tourism branding : |b communities in action / |c [edited by] Liping A. Cai, William C. Gartner, Ana María Munar. |
| 250 | |a 1st ed. | ||
| 260 | |a Bingley, UK : |b Emerald Group Pub., |c 2009. | ||
| 300 | |a 1 online resource (viii, 297 pages) : |b illustrations, maps | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a Bridging tourism theory and practice, |x 2042-1443 ; |v v. 1 | |
| 504 | |a Includes bibliographical references (pages 233-262) and index. | ||
| 505 | 0 | |a Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia. | |
| 520 | |a Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Advertising |x Tourism. | |
| 650 | 0 | |a Place marketing. | |
| 650 | 0 | |a Tourism. | |
| 650 | 0 | |a Tourism |x Marketing. | |
| 650 | 6 | |a Tourisme |x Publicité. | |
| 650 | 7 | |a Tourism industry. |2 bicssc | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Gestion d'entreprises. |2 eclas | |
| 650 | 7 | |a Travel and Tourism. |2 eflch | |
| 650 | 7 | |a Advertising |x Tourism. |2 fast |0 (OCoLC)fst00797800 | |
| 650 | 7 | |a Place marketing. |2 fast |0 (OCoLC)fst01064983 | |
| 650 | 7 | |a Tourism. |2 fast |0 (OCoLC)fst01153142 | |
| 650 | 7 | |a Tourism |x Marketing. |2 fast |0 (OCoLC)fst01153181 | |
| 700 | 1 | |a Cai, Liping A. | |
| 700 | 1 | |a Gartner, William C. | |
| 700 | 1 | |a Munar, Ana María. | |
| 776 | 0 | 8 | |i Print version: |t Tourism branding. |b 1st ed. |d Bingley, UK : Emerald Group Publishing, 2009 |z 9781849507202 |w (OCoLC)557492874 |
| 830 | 0 | |a Bridging tourism theory and practice ; |v v. 1. | |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/S2042-1443(2009)1 |z Texto completo |
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