Tourism branding : communities in action /

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Cai, Liping A., Gartner, William C., Munar, Ana María
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Group Pub., 2009.
Edición:1st ed.
Colección:Bridging tourism theory and practice ; v. 1.
Temas:
Advertising > Tourism.
Place marketing.
Tourism.
Tourism > Marketing.
Tourisme > Publicité.
Tourism industry.
Sales & marketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
Gestion d'entreprises.
Travel and Tourism.
Acceso en línea:Texto completo
Descripción
Sumario:Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Descripción Física:1 online resource (viii, 297 pages) : illustrations, maps
Bibliografía:Includes bibliographical references (pages 233-262) and index.
ISBN:9781849507219
184950721X
ISSN:2042-1443 ;

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