Creating and managing superior customer value /

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Woodside, Arch G., Golfetto, Francesca, Gibbert, Michael
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bingley, Eng.] : Emerald JAI, 2008.
Colección:Advances in business marketing & purchasing ; v. 14.
Temas:
Customer relations > Management.
Relationship marketing.
Marketing relationnel.
Sales & marketing.
Business & Economics > Sales & Selling.
Gestion d'entreprises.
Business and Management.
Customer relations > Management
Relationship marketing
Kundenmanagement
Kundenwert
Strategisches Management
Aufsatzsammlung.
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