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Michigan State University contributions to international business and innovation /
Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflectio...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
JAI Press,
2009.
|
| Colección: | Advances in international marketing ;
v. 19. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Preface / S. Tamer Cavusgil
- An introduction to the AIM volume on MSU contributions to research in international business and innovation / S. Tamer Cavusgil, Roger J. Calantone
- By the Red Cedar River: the development of my academic life in the field of international marketing and innovation / Tiger Li
- A personal reflection on MSU contributions to innovation/new products / Mitzi Montoya
- Contributions of doctoral training at MSU: reflections and a tribute to Professor Cavusgil / Cüneyt Evirgen
- Influences and aspects of the Michigan State doctoral program / Matthew B. Myers
- Evolution of a research stream: critical role of professor Cavusgil and Michigan State University / Gary Knight
- MSU, a cradle of success: my story / Shaoming Zou
- From global marketing strategy to global brand management: seeing the world through MSU colored lenses / Aysegül Özsomer
- Beginnings of a fulfilling career / Gregory E. Osland
- Earning the doctoral degree: an example of relationship marketing / Poh-Lin Yeoh
- Developing scholars for the innovation age / Hakan Saraoglu
- The effects of MSU on me: a look at the past, present and future / Jeffrey B. Schmidt
- Wine, hybrids and nanotech: exploring the undesirables / Rosanna Garcia
- The MSU flavor / Kwong Chan
- The culture that impacts intergenerationally / Daekwan Kim
- A short essay on the program and the people who inspired me / Elif Sönmez Persinger
- From Central Asia to Michigan State University: the foundations of an academic career / Carol Finnegan
- Reflections on my educational experience at Michigan State University / Chun Zhang
- On becoming a scholar: the role of mentors and institutions in the emergence of scholarship / Janell D. Townsend
- Reflections on the research path towards the global company / Sengun Yeniyurt
- From global experiences to global brands: a quest to understand what lies behind their universal success / Burcu Tasoluk
- The lifetime journey of international business for scholars and executives/managers: collaboration with doctoral students / Myron M. Miller
- The meaning of a scholar / Seyda Z. Deligonul
- A world-class academic career: S. Tamer Cavusgil as a scholar, teacher, and mentor in the international business and marketing disciplines / Attila Yaprak.