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Astute competition : the economics of strategic diversity /

The first part of this book aims to provide a rigorous account of the five key strategic building blocks that underpin an analysis of heterogeneous competition. The second part deals with how these strategic concepts, embedded in various analytical techniques and tools, can illuminate strategy pract...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Johnson, Peter, 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier, 2007.
Edición:1st ed.
Colección:Technology, innovation, entrepreneurship, and competitive strategy series.
Temas:
Acceso en línea:Texto completo