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Relationship between exporters and their foreign sales and marketing intermediaries /
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of "AIM&quo...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Oxford :
Elsevier JAI,
2006.
|
| Colección: | Advances in international marketing ;
v. 16. |
| Temas: | |
| Acceso en línea: | Texto completo |