Cargando…
Post-war Industrial Media Culture in Sweden, 1945-1960 : New Faces, New Values /
During the 1950s, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organ...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baltimore, Maryland :
Project Muse,
2021
|
| Colección: | Film culture in transition.
Book collections on Project MUSE. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | musev2_98575 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905053335.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 211110r20222021ne o 00 0 eng d | ||
| 020 | |a 9789048535835 | ||
| 035 | |a (OCoLC)1288056992 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 043 | |a e-sw--- | ||
| 050 | 4 | |a HN573.5 |b .B467 2022 | |
| 100 | 1 | |a Björkin, Mats, |e author. | |
| 245 | 0 | 0 | |a Post-war Industrial Media Culture in Sweden, 1945-1960 : |b New Faces, New Values / |c Mats Björkin. |
| 264 | 1 | |a Baltimore, Maryland : |b Project Muse, |c 2021 | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2021 | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 online resource: |b illustrations (some color). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Film culture in transition | |
| 500 | |a Issued as part of book collections on Project MUSE. | ||
| 504 | |a Includes bibliographical references (pages) and index. | ||
| 505 | 0 | |a The housewife, film, television, and the quiz show nerd -- Film and Swedish industry in the world -- Intermission : a substitute for an industrial film theory -- Meetings for trading ideas and goods, new and old -- The new face. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | |a During the 1950s, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences, seminars, and courses, and in articles and books. At the same time, new technologies changed corporate communication, from a loose-leaf accounting system to mechanical and electronic business machines, from written texts and oral presentations to slide shows, audio tapes, films, television, and flannelgraphs. By looking at a vast array of objects and relations related to uses of media technologies in Swedish industry from the end of World War II to the breakthrough of television, this book shows what happened in the glitches between mass communication and interaction, and how Swedish postwar industry worked to disrupt established understandings of communication. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Electronic office machines |x Social aspects |z Sweden |x History |y 20th century. | |
| 650 | 0 | |a Business communication |x Technological innovations |z Sweden |x History |y 20th century. | |
| 650 | 0 | |a Business communication |x Social aspects |z Sweden |x History |y 20th century. | |
| 650 | 0 | |a Mass media |x Technological innovations |z Sweden |x History |y 20th century. | |
| 650 | 0 | |a Mass media |x Social aspects |z Sweden |x History |y 20th century. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse, |e distributor. | |
| 776 | 1 | 8 | |i Print version: |z 9789462984929 |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Film culture in transition. | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/98575/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2021 Complete | ||
| 945 | |a Project MUSE - 2021 Film, Theater and Dance | ||