Post-war Industrial Media Culture in Sweden, 1945-1960 : New Faces, New Values /

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During the 1950s, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organ...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Björkin, Mats (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore, Maryland : Project Muse, 2021
Colección:Film culture in transition.
Book collections on Project MUSE.
Temas:
Electronic office machines > Social aspects > Sweden > History > 20th century.
Business communication > Technological innovations > Sweden > History > 20th century.
Business communication > Social aspects > Sweden > History > 20th century.
Mass media > Technological innovations > Sweden > History > 20th century.
Mass media > Social aspects > Sweden > History > 20th century.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:During the 1950s, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences, seminars, and courses, and in articles and books. At the same time, new technologies changed corporate communication, from a loose-leaf accounting system to mechanical and electronic business machines, from written texts and oral presentations to slide shows, audio tapes, films, television, and flannelgraphs. By looking at a vast array of objects and relations related to uses of media technologies in Swedish industry from the end of World War II to the breakthrough of television, this book shows what happened in the glitches between mass communication and interaction, and how Swedish postwar industry worked to disrupt established understandings of communication.
Notas:Issued as part of book collections on Project MUSE.
Descripción Física:1 online resource: illustrations (some color).
Bibliografía:Includes bibliographical references (pages) and index.
ISBN:9789048535835
Acceso:Access restricted to authorized users and institutions.

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