Advertising Progress : American Business and the Rise of Consumer Marketing /

The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.

Détails bibliographiques
Auteur principal: Laird, Pamela Walker, 1947- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Baltimore, Md : The Johns Hopkins University Press, 2019
Collection:Book collections on Project MUSE.
Sujets:
Advertising.
Advertising > Social aspects.
Publicite > Aspect social > États-Unis > Histoire.
Advertising > United States > History.
Advertising > Social aspects > United States > History.
United States.
History.
Electronic books.
Accès en ligne:Texto completo
Description
Résumé:The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
Contains primary source material.
Description:Originally published as Johns Hopkins Press in 1998.
Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License.
Description matérielle:1 online resource (506 pages): illustrations
ISBN:9781421434193
Accès:Open Access

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