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Swift Viewing : The Popular Life of Subliminal Influence /
Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Durham, NC :
Duke University Press,
2011.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Acland, Charles R., |d 1963- | |
| 245 | 1 | 0 | |a Swift Viewing : |b The Popular Life of Subliminal Influence / |c Charles R. Acland. |
| 264 | 1 | |a Durham, NC : |b Duke University Press, |c 2011. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2020 | |
| 264 | 4 | |c ©2011. | |
| 300 | |a 1 online resource (322 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Subliminal communication as vernacular media critique -- Mind, media, and remote control -- The swift view -- Mind-probing ad-men -- Crossing the popular threshold -- The hidden and the overload -- From mass brainwashing to rapid mass learning -- Textual strategies for media saturation -- Critical reasoning in a cluttered age. | |
| 520 | |a Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasn't kept the concept from having a long afterlife in the popular imagination. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Technology |x Social aspects. |2 fast |0 (OCoLC)fst01145202 | |
| 650 | 7 | |a Subliminal advertising. |2 fast |0 (OCoLC)fst01136598 | |
| 650 | 7 | |a Popular culture. |2 fast |0 (OCoLC)fst01071344 | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 6 | |a Culture populaire |z États-Unis |x Histoire |y 20e siecle. | |
| 650 | 6 | |a Publicite subliminale |z États-Unis |x Histoire. | |
| 650 | 0 | |a Technology |x Social aspects |z United States. | |
| 650 | 0 | |a Popular culture |z United States |x History |y 20th century. | |
| 650 | 0 | |a Subliminal advertising |z United States |x History. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/70609/ |
| 945 | |a Project MUSE - Custom Collection | ||