Swift Viewing : The Popular Life of Subliminal Influence /

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Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon...

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Detalles Bibliográficos
Autor principal: Acland, Charles R., 1963-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham, NC : Duke University Press, 2011.
Colección:Book collections on Project MUSE.
Temas:
Technology > Social aspects.
Subliminal advertising.
Popular culture.
SOCIAL SCIENCE > Media Studies.
BUSINESS & ECONOMICS > Advertising & Promotion.
Culture populaire > États-Unis > Histoire > 20e siecle.
Publicite subliminale > États-Unis > Histoire.
Technology > Social aspects > United States.
Popular culture > United States > History > 20th century.
Subliminal advertising > United States > History.
United States.
History.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasn't kept the concept from having a long afterlife in the popular imagination.
Descripción Física:1 online resource (322 pages).
ISBN:9780822393771

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