Pikachu's Global Adventure : The Rise and Fall of Pokemon /

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Pokemón broke the mould. As the first Japanese cultural product to enjoy worldwide success, it was also the first to break the Western monopoly on the export of popular culture. This book looks at how, & why, it happened, & also why Pokemon has now faded as a cultural force.

Detalles Bibliográficos
Otros Autores: Tobin, Joseph Jay (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham : Duke University Press, 2004.
Colección:Book collections on Project MUSE.
Temas:
Pokemon (Television program)
Marketing.
Japan.
Populaire cultuur.
Consumenten.
Computerspelen.
Kinderen.
Popular culture.
Pokemon (Game)
Pokemon (Fictitious characters)
BUSINESS & ECONOMICS > International > Marketing.
GAMES > Video & Electronic.
popular culture.
Culture populaire.
Pokemon (Personnages fictifs)
Pokemon (Jeu)
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Structure, agency, and pedagogy in children's media culture / David Buckingham and Julian Sefton-Green
  • Cuteness as Japan's millennial product / Anne Allison
  • How "Japanese" is Pokemon? / Koichi Iwabuchi
  • Localizing the Pokemon TV series for the American market / Hirofumi Katsuno and Jeffrey Maret
  • Panic attacks : anti-Pokemon voices in global markets / Christine R. Yano
  • Initiation rites : a small boy in a Poke-world / Julian Sefton-Green
  • Pokemon in Israel / Dafna Lemish and Linda-Rene Bloch
  • How much is a Pokemon worth? : Pokemon in France / Gilles Brougere
  • Localizing Pokemon through narrative play / Helen Bromley
  • The multiple identities of Pokemon fans / Rebekah Willett
  • Masculinity, maturity, and the end of Pokemon / Samuel Tobin
  • The rise and fall of the Pokemon empire / Joseph Tobin.

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