Pikachu's Global Adventure : The Rise and Fall of Pokemon /

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Pokemón broke the mould. As the first Japanese cultural product to enjoy worldwide success, it was also the first to break the Western monopoly on the export of popular culture. This book looks at how, & why, it happened, & also why Pokemon has now faded as a cultural force.

Detalles Bibliográficos
Otros Autores: Tobin, Joseph Jay (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham : Duke University Press, 2004.
Colección:Book collections on Project MUSE.
Temas:
Pokemon (Television program)
Marketing.
Japan.
Populaire cultuur.
Consumenten.
Computerspelen.
Kinderen.
Popular culture.
Pokemon (Game)
Pokemon (Fictitious characters)
BUSINESS & ECONOMICS > International > Marketing.
GAMES > Video & Electronic.
popular culture.
Culture populaire.
Pokemon (Personnages fictifs)
Pokemon (Jeu)
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:Pokemón broke the mould. As the first Japanese cultural product to enjoy worldwide success, it was also the first to break the Western monopoly on the export of popular culture. This book looks at how, & why, it happened, & also why Pokemon has now faded as a cultural force.
Descripción Física:1 online resource (306 pages).
ISBN:9780822385813

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