The Language of Global Success : How a Common Tongue Transforms Multinational Organizations /

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"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers.

Detalles Bibliográficos
Autor principal: Neeley, Tsedal (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, New Jersey : Princeton University Press, [2017]
Colección:Book collections on Project MUSE.
Temas:
Organizational behavior.
International business enterprises.
Business and politics.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > Industries > General.
Affaires et politique.
Comportement organisationnel.
Entreprises multinationales.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The lingua franca mandate: "Englishnization"
  • Leading the lingua franca mandate
  • Linguistic expats and bounded fluency: "I am an expat in my own country"
  • Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language"
  • Dual expats' global work orientation: "Been there, done that, know that!"
  • Five years post-mandate
  • Lessons from top leaders, managers, and employees.

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