The Language of Global Success : How a Common Tongue Transforms Multinational Organizations /

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"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers.

Detalles Bibliográficos
Autor principal: Neeley, Tsedal (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, New Jersey : Princeton University Press, [2017]
Colección:Book collections on Project MUSE.
Temas:
Organizational behavior.
International business enterprises.
Business and politics.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > Industries > General.
Affaires et politique.
Comportement organisationnel.
Entreprises multinationales.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers.
Descripción Física:1 online resource (200 pages).
ISBN:9781400888641

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