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The Language of Global Success : How a Common Tongue Transforms Multinational Organizations /
"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers.
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Princeton, New Jersey :
Princeton University Press,
[2017]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 005 | 20230905050645.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 170727s2017 nju o 00 0 eng d | ||
| 020 | |a 9781400888641 | ||
| 020 | |z 9780691196121 | ||
| 020 | |z 9780691175379 | ||
| 035 | |a (OCoLC)1132663659 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Neeley, Tsedal, |e author. | |
| 245 | 1 | 4 | |a The Language of Global Success : |b How a Common Tongue Transforms Multinational Organizations / |c Tsedal Neeley. |
| 264 | 1 | |a Princeton, New Jersey : |b Princeton University Press, |c [2017] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2020 | |
| 264 | 4 | |c ©[2017] | |
| 300 | |a 1 online resource (200 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees. | |
| 520 | |a "Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Organizational behavior. |2 fast |0 (OCoLC)fst01047801 | |
| 650 | 7 | |a International business enterprises. |2 fast |0 (OCoLC)fst00976774 | |
| 650 | 7 | |a Business and politics. |2 fast |0 (OCoLC)fst00842401 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 6 | |a Affaires et politique. | |
| 650 | 6 | |a Comportement organisationnel. | |
| 650 | 6 | |a Entreprises multinationales. | |
| 650 | 0 | |a Business and politics. | |
| 650 | 0 | |a Organizational behavior. | |
| 650 | 0 | |a International business enterprises. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/64654/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - Archive Complete Supplement VIII | ||
| 945 | |a Project MUSE - Archive Political Science and Policy Studies Supplement VIII | ||