So clean : Lord Leverhulme, soap and civilisation

This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career,...

Descripción completa

Detalles Bibliográficos
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MANCHESTER : MANCHESTER UNIV Press, 2017.
Colección:Book collections on Project MUSE.
Temas:
Leverhulme, William Hesketh Lever, > Viscount, > 1851-1925.
Soap trade.
Philanthropists.
Industrialists.
HISTORY > Europe > Great Britain.
Savon > Industrie > Grande-Bretagne.
Philanthropes > Grande-Bretagne > Biographies.
Industriels > Grande-Bretagne > Biographies.
Soap trade > Great Britain.
Philanthropists > Great Britain > Biography.
Industrialists > Great Britain > Biography.
Great Britain.
Biographies.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning,
Descripción Física:1 online resource (256 pages).
ISBN:9781526130433

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