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Consumer Capitalism : Politics, Product Markets, and Firm Strategy in France and Germany /
"Trumbull's findings help to clarify distinctive national approaches to recent product crises - including cases of BSE and genetically modified foods. His research suggests that, in the age of consumer capitalism, national competitiveness may hinge not only on endowments of labor and capit...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Ithaca, N.Y. :
Cornell University Press,
2006.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Trumbull's findings help to clarify distinctive national approaches to recent product crises - including cases of BSE and genetically modified foods. His research suggests that, in the age of consumer capitalism, national competitiveness may hinge not only on endowments of labor and capital, but also on the institutional forms of national consumption."--Jacket "Gunnar Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers organized to advance their own ideas about the identity and interests of the affluent consumer. Through a comparison of eight areas of policy, Trumbull shows that different conceptions of the consumer interest emerged in the two countries. The result was the development of distinctive national consumption regimes, which have in turn influenced the market strategies of domestic producers." |
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| Descripción Física: | 1 online resource (208 pages): illustrations |
| ISBN: | 9781501730030 |