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Hard sell : Advertising, affluence and transatlantic relations, c. 1951-69 /
How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York [New York] :
Manchester University Press,
2013.
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| Colección: | Studies in popular culture (Manchester, England)
Book collections on Project MUSE. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The advertising industry in the age of affluence
- Apostle of Americanization? : J. Walter Thompson, advertising and Anglo-American relations
- Understanding the ordinary women : consumer research and the mass-market housewife
- 'A challenge both alarming and alluring' : the birth of television advertising
- 'All mod cons' : television advertising, the housewife and domestic life
- Welcome intrusion? : television advertising and the viewing public
- 'Trading on human weakness' : advertising, morality and consumer desire.