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Hard sell : Advertising, affluence and transatlantic relations, c. 1951-69 /
How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York [New York] :
Manchester University Press,
2013.
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| Colección: | Studies in popular culture (Manchester, England)
Book collections on Project MUSE. |
| Temas: | |
| Acceso en línea: | Texto completo |