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Appeals in Modern Rhetoric : An Ordinary Language Approach /
Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristote...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Carbondale, Ill. :
Southern Illinois University Press,
2005.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal- meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how per. |
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| Descripción Física: | 1 online resource (192 pages). |
| ISBN: | 9780809388264 |