Building a Housewife's Paradise : Gender, Politics, and American Grocery Stores in the Twentieth Century /

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In an examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores. She argues that the supermarket, that icon of postwar American life, emerged not from s...

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Detalles Bibliográficos
Autor principal: Deutsch, Tracey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chapel Hill : University of North Carolina Press, 2010.
Colección:Book collections on Project MUSE.
Temas:
Women consumers.
Supermarkets.
SOCIAL SCIENCE > Women's Studies.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Consommatrices > États-Unis > Histoire > 20e siecle.
Aliments > Achat > Aspect social > États-Unis > Histoire > 20e siecle.
Women consumers > United States > History > 20th century.
Grocery shopping > Social aspects > United States > History > 20th century.
Grocery trade > Social aspects > United States > History > 20th century.
Supermarkets > United States > History > 20th century.
United States.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Women and the social politics of food procurement
  • Small stores, big business: the rise of chain store groceries, 1914-1933
  • The changing politics of mass consumption, 1910-1940
  • Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950
  • Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945
  • Winning the home front: gender and grocery stores during World War II
  • Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.

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