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Building a Housewife's Paradise : Gender, Politics, and American Grocery Stores in the Twentieth Century /

In an examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores. She argues that the supermarket, that icon of postwar American life, emerged not from s...

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Detalles Bibliográficos
Autor principal: Deutsch, Tracey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chapel Hill : University of North Carolina Press, 2010.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:In an examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores. She argues that the supermarket, that icon of postwar American life, emerged not from straightforward consumer desire for low prices and convenience, but through government regulations, women customers' demands, and retailers' concerns with financial success and control of the "shop floor."
Descripción Física:1 online resource (352 pages): illustrations
ISBN:9781469604121