Political Communication : The Manship School Guide /

A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Per...

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Detalles Bibliográficos
Autor Corporativo: Manship School of Mass Communication
Otros Autores: Perlmutter, David D., 1962-, Mann, Robert, 1958-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baton Rouge : Louisiana State University Press, 2011.
Edición:Rev. and expanded ed.
Colección:Book collections on Project MUSE.
Temas:
Political consultants.
Political campaigns.
Mass media > Political aspects.
Campaign management.
PHILOSOPHY > Political.
Conseillers politiques > États-Unis.
Campagnes electorales > Gestion > États-Unis.
Political consultants > United States.
Political campaigns > United States.
Campaign management > United States.
United States.
Electronic book.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine generated contents note: Understanding the Industry
  • 1. Consultants and Candidates / John Franzen
  • 2. A Brief History of Political Advertising on Television / Darrell M. West
  • 3. Political Communication Center / Lynda Lee Kaid
  • Laws and Regulations
  • 4. Political Advertising and the First Amendment / Louis A. Day
  • 5. Electronic Media and Congressional Politics / Ron Garay
  • 6. The States and Campaign Finance Laws / David Schultz
  • Techniques and Types
  • 7. Television Ads and Video / Dane Strother
  • 8. Newspaper Advertising / John E. Kimball
  • 9. Radio Advertising / Bill Fletcher
  • 10. Outdoor Advertising / Sean Reilly
  • 11. Earned Media / Bud Jackson
  • 12. Speechwriting / Trevor Parry-Giles.
  • 13. Modern Campaign Polling / Robert K Goidel
  • 14. Focus Groups / Malcolm P. Ehrhardt
  • 15. Local Television News and Political Campaigns / David Kurpius
  • 16. Get Out the Vote / Gerry Tyson
  • 17. Independent Content / Paul Harang
  • 18. Public Journalism / David Kurpius
  • 19. Online Political Advertising / Monica Ancu
  • 20. Evaluating Campaign Websites / Michael Xenos
  • 21. Online Social Networks and Political Campaigns / Monica Ancu
  • Constituencies
  • 22. Older Voters / Robert H. Binstock
  • 23. The Religious Conservative Voter / Lisa K. Lundy
  • 24. Young Voters / Katherine Knobloch
  • 25. The Latino (Hispanic) Voter / Melissa Michelson
  • 26. Race and Southern Politics / Wayne Parent
  • 27. Informing Insiders / Charlie Cook.

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