Political Communication : The Manship School Guide /

A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Per...

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Detalles Bibliográficos
Autor Corporativo: Manship School of Mass Communication
Otros Autores: Perlmutter, David D., 1962-, Mann, Robert, 1958-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baton Rouge : Louisiana State University Press, 2011.
Edición:Rev. and expanded ed.
Colección:Book collections on Project MUSE.
Temas:
Political consultants.
Political campaigns.
Mass media > Political aspects.
Campaign management.
PHILOSOPHY > Political.
Conseillers politiques > États-Unis.
Campagnes electorales > Gestion > États-Unis.
Political consultants > United States.
Political campaigns > United States.
Campaign management > United States.
United States.
Electronic book.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication.
Descripción Física:1 online resource (304 pages): illustrations
ISBN:9780807137901

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