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Political Communication : The Manship School Guide /
A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Per...
| Autor Corporativo: | |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baton Rouge :
Louisiana State University Press,
2011.
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| Edición: | Rev. and expanded ed. |
| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 245 | 1 | 0 | |a Political Communication : |b The Manship School Guide / |c edited by Robert Mann and David D. Perlmutter. |
| 250 | |a Rev. and expanded ed. | ||
| 264 | 1 | |a Baton Rouge : |b Louisiana State University Press, |c 2011. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2015 | |
| 264 | 4 | |c ©2011. | |
| 300 | |a 1 online resource (304 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Media & public affairs | |
| 505 | 0 | 0 | |g Machine generated contents note: |t Understanding the Industry -- |g 1. |t Consultants and Candidates / |r John Franzen -- |g 2. |t A Brief History of Political Advertising on Television / |r Darrell M. West -- |g 3. |t Political Communication Center / |r Lynda Lee Kaid -- |t Laws and Regulations -- |g 4. |t Political Advertising and the First Amendment / |r Louis A. Day -- |g 5. |t Electronic Media and Congressional Politics / |r Ron Garay -- |g 6. |t The States and Campaign Finance Laws / |r David Schultz -- |t Techniques and Types -- |g 7. |t Television Ads and Video / |r Dane Strother -- |g 8. |t Newspaper Advertising / |r John E. Kimball -- |g 9. |t Radio Advertising / |r Bill Fletcher -- |g 10. |t Outdoor Advertising / |r Sean Reilly -- |g 11. |t Earned Media / |r Bud Jackson -- |g 12. |t Speechwriting / |r Trevor Parry-Giles. |
| 505 | 0 | 0 | |g 13. |t Modern Campaign Polling / |r Robert K Goidel -- |g 14. |t Focus Groups / |r Malcolm P. Ehrhardt -- |g 15. |t Local Television News and Political Campaigns / |r David Kurpius -- |g 16. |t Get Out the Vote / |r Gerry Tyson -- |g 17. |t Independent Content / |r Paul Harang -- |g 18. |t Public Journalism / |r David Kurpius -- |g 19. |t Online Political Advertising / |r Monica Ancu -- |g 20. |t Evaluating Campaign Websites / |r Michael Xenos -- |g 21. |t Online Social Networks and Political Campaigns / |r Monica Ancu -- |t Constituencies -- |g 22. |t Older Voters / |r Robert H. Binstock -- |g 23. |t The Religious Conservative Voter / |r Lisa K. Lundy -- |g 24. |t Young Voters / |r Katherine Knobloch -- |g 25. |t The Latino (Hispanic) Voter / |r Melissa Michelson -- |g 26. |t Race and Southern Politics / |r Wayne Parent -- |g 27. |t Informing Insiders / |r Charlie Cook. |
| 520 | |a A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Political consultants. |2 fast |0 (OCoLC)fst01069231 | |
| 650 | 7 | |a Political campaigns. |2 fast |0 (OCoLC)fst01069212 | |
| 650 | 7 | |a Mass media |x Political aspects. |2 fast |0 (OCoLC)fst01011278 | |
| 650 | 7 | |a Campaign management. |2 fast |0 (OCoLC)fst00844867 | |
| 650 | 7 | |a PHILOSOPHY |x Political. |2 bisacsh | |
| 650 | 6 | |a Conseillers politiques |z États-Unis. | |
| 650 | 6 | |a Campagnes electorales |x Gestion |z États-Unis. | |
| 650 | 0 | |a Mass media |x Political aspects. | |
| 650 | 0 | |a Political consultants |z United States. | |
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 0 | |a Campaign management |z United States. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 0 | |a Electronic book. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Perlmutter, David D., |d 1962- | |
| 700 | 1 | |a Mann, Robert, |d 1958- | |
| 710 | 2 | |a Manship School of Mass Communication. | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/33083/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - Archive Complete Supplement III | ||
| 945 | |a Project MUSE - Archive Political Science and Policy Studies Supplement III | ||