Answer the Call : Virtual Migration in Indian Call Centers /

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Drawing from interviews with agents, trainers, managers, and CEOs at call centers in Bangalore and Mumbai, Answer the Call shows that workers in call centers are not quite in India or America but rather in a state of "virtual migration." Encouraged to steep themselves in American culture,...

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Detalles Bibliográficos
Autor principal: Carrillo Rowe, Aimee
Otros Autores: Perez, Kim, 1962-, Malhotra, Sheena
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Minneapolis : University of Minnesota Press, [2013]
Colección:Book collections on Project MUSE.
Temas:
Transnationalism.
Intercultural communication.
Group identity.
Call center agents.
SOCIAL SCIENCE > Sociology > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Commerce.
Transnationalisme.
Identite collective > Inde.
Centres d'appels (Affaires) > Aspect social > Inde.
Group identity > India.
Intercultural communication > India.
Call center agents > India.
Call centers > Social aspects > India.
India.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:Drawing from interviews with agents, trainers, managers, and CEOs at call centers in Bangalore and Mumbai, Answer the Call shows that workers in call centers are not quite in India or America but rather in a state of "virtual migration." Encouraged to steep themselves in American culture, the agents come to internalize and perform Americanness for Americans-and each other
Descripción Física:1 online resource (280 pages).
ISBN:9781452940380

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