The Interface : IBM and the Transformation of Corporate Design, 1945-1976 /

Mostrar otras versiones (2)

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. W...

Descripción completa

Detalles Bibliográficos
Autor principal: Harwood, John, 1977-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Minneapolis, Minn. : University of Minnesota Press, 2011.
Colección:Book collections on Project MUSE.
Temas:
Rand, Paul, > 1914-1996.
Noyes, Eliot.
Umschulungswerkstätten für Siedler und Auswanderer > Bitterfeld
International Business Machines Corporation.
International Business Machines Corporation > History.
Industriedesign
Corporate Identity
Modern movement (Architecture)
Industrial design.
Corporations.
Design.
ARCHITECTURE > History > Contemporary (1945- )
BUSINESS & ECONOMICS > Infrastructure.
BUSINESS & ECONOMICS > Corporate & Business History.
design (discipline)
industrial design.
Mouvement moderne (Architecture) > États-Unis.
Modern movement (Architecture) > United States.
Corporations > United States > History.
United States.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: the interface
  • Eliot Noyes, Paul Rand, and the beginnings of the IBM design program
  • The architecture of the computer
  • IBM architecture : the multinational counterenvironment
  • Naturalizing the computer : IBM spectacles
  • Conclusion : virtual paradoxes.

Ejemplares similares