The Interface : IBM and the Transformation of Corporate Design, 1945-1976 /

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In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. W...

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Detalles Bibliográficos
Autor principal: Harwood, John, 1977-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Minneapolis, Minn. : University of Minnesota Press, 2011.
Colección:Book collections on Project MUSE.
Temas:
Rand, Paul, > 1914-1996.
Noyes, Eliot.
Umschulungswerkstätten für Siedler und Auswanderer > Bitterfeld
International Business Machines Corporation.
International Business Machines Corporation > History.
Industriedesign
Corporate Identity
Modern movement (Architecture)
Industrial design.
Corporations.
Design.
ARCHITECTURE > History > Contemporary (1945- )
BUSINESS & ECONOMICS > Infrastructure.
BUSINESS & ECONOMICS > Corporate & Business History.
design (discipline)
industrial design.
Mouvement moderne (Architecture) > États-Unis.
Modern movement (Architecture) > United States.
Corporations > United States > History.
United States.
History.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Ra.
Descripción Física:1 online resource (336 pages): illustrations (some color), portraits
ISBN:9780816678495

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