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The Interface : IBM and the Transformation of Corporate Design, 1945-1976 /

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. W...

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Detalles Bibliográficos
Autor principal: Harwood, John, 1977-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Minneapolis, Minn. : University of Minnesota Press, 2011.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Harwood, John,  |d 1977- 
245 1 4 |a The Interface :   |b IBM and the Transformation of Corporate Design, 1945-1976 /   |c John Harwood. 
264 1 |a Minneapolis, Minn. :  |b University of Minnesota Press,  |c 2011. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2014 
264 4 |c ©2011. 
300 |a 1 online resource (336 pages):   |b illustrations (some color), portraits 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a A Quadrant Book 
505 0 |a Introduction: the interface -- Eliot Noyes, Paul Rand, and the beginnings of the IBM design program -- The architecture of the computer -- IBM architecture : the multinational counterenvironment -- Naturalizing the computer : IBM spectacles -- Conclusion : virtual paradoxes. 
520 |a In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Ra. 
546 |a English. 
588 |a Description based on print version record. 
600 1 7 |a Rand, Paul,  |d 1914-1996.  |2 fast  |0 (OCoLC)fst00017946 
600 1 7 |a Noyes, Eliot.  |2 fast  |0 (OCoLC)fst01482399 
600 1 0 |a Rand, Paul,  |d 1914-1996. 
600 1 0 |a Noyes, Eliot. 
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650 7 |a industrial design.  |2 aat 
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650 6 |a Design. 
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650 0 |a Industrial design. 
650 0 |a Corporations  |z United States  |x History. 
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