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The Vernor's Story : From Gnomes to Now /
"With a secret formula in his pocket and a soda pop named after him, in 1866 entrepreneur and inventor James Vernor introduced Detroiters to his gingery concoction, Vernor's Ginger Ale - a drink that shook the local beverage world and one that's still a player in the ultra competitive...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Ann Arbor :
University of Michigan Press,
2003.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- ""Contents""; ""From Wooden Kegs to Soda Fountains: The Beginning of Vernor's""; ""Founding Father of Detroit's Drink""; ""Detroit's Pop Boom Years""; ""Modernization""; ""Finessing the Fizz: Creating Vernor's Identity""; ""Broad as a Barn: Vernor's Murals in Michigan""; ""Take Home a Gnome: Collecting Vintage Vernor's Items""; ""Deliciously Different Drinks & Dishes: Recipes Using Vernor's""; ""Afterword""; ""A Chronology of Events in the History of Vernor's and the Soft-Drink Industry""; ""Notes""; ""Bibliography""