The Vernor's Story : From Gnomes to Now /

"With a secret formula in his pocket and a soda pop named after him, in 1866 entrepreneur and inventor James Vernor introduced Detroiters to his gingery concoction, Vernor's Ginger Ale - a drink that shook the local beverage world and one that's still a player in the ultra competitive...

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Detalles Bibliográficos
Autor principal: Rouch, Lawrence L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ann Arbor : University of Michigan Press, 2003.
Colección:Book collections on Project MUSE.
Temas:
Vernor's (Firm)
Vernor's (Firm) > History.
Boissons gazeuses > Industrie > États-Unis > Histoire.
Soft drink industry.
BUSINESS & ECONOMICS > Industries > Service.
Soft drink industry > United States > History.
United States.
History.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:"With a secret formula in his pocket and a soda pop named after him, in 1866 entrepreneur and inventor James Vernor introduced Detroiters to his gingery concoction, Vernor's Ginger Ale - a drink that shook the local beverage world and one that's still a player in the ultra competitive beverage industry." "Observing nearly a century and a half of this great American thirst quencher, The Vernor's Story tells the tale of Vernor's passionate drive to make his brew the ginger ale of choice in the then fledgling business of carbonated soft drinks."--Jacket.
Descripción Física:1 online resource (136 pages): color illustrations
ISBN:9780472024605

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