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The Vernor's Story : From Gnomes to Now /
"With a secret formula in his pocket and a soda pop named after him, in 1866 entrepreneur and inventor James Vernor introduced Detroiters to his gingery concoction, Vernor's Ginger Ale - a drink that shook the local beverage world and one that's still a player in the ultra competitive...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Ann Arbor :
University of Michigan Press,
2003.
|
| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 100722s2003 miu o 00 0 eng d | ||
| 010 | |z 2003053358 | ||
| 020 | |a 9780472024605 | ||
| 020 | |z 9780472066971 | ||
| 035 | |a (OCoLC)649742628 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Rouch, Lawrence L. | |
| 245 | 1 | 4 | |a The Vernor's Story : |b From Gnomes to Now / |c Lawrence L. Rouch. |
| 264 | 1 | |a Ann Arbor : |b University of Michigan Press, |c 2003. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2013 | |
| 264 | 4 | |c ©2003. | |
| 300 | |a 1 online resource (136 pages): |b color illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a ""Contents""; ""From Wooden Kegs to Soda Fountains: The Beginning of Vernor's""; ""Founding Father of Detroit's Drink""; ""Detroit's Pop Boom Years""; ""Modernization""; ""Finessing the Fizz: Creating Vernor's Identity""; ""Broad as a Barn: Vernor's Murals in Michigan""; ""Take Home a Gnome: Collecting Vintage Vernor's Items""; ""Deliciously Different Drinks & Dishes: Recipes Using Vernor's""; ""Afterword""; ""A Chronology of Events in the History of Vernor's and the Soft-Drink Industry""; ""Notes""; ""Bibliography"" | |
| 520 | 1 | |a "With a secret formula in his pocket and a soda pop named after him, in 1866 entrepreneur and inventor James Vernor introduced Detroiters to his gingery concoction, Vernor's Ginger Ale - a drink that shook the local beverage world and one that's still a player in the ultra competitive beverage industry." "Observing nearly a century and a half of this great American thirst quencher, The Vernor's Story tells the tale of Vernor's passionate drive to make his brew the ginger ale of choice in the then fledgling business of carbonated soft drinks."--Jacket. | |
| 546 | |a English. | ||
| 588 | |a Description based on print version record. | ||
| 610 | 2 | 7 | |a Vernor's (Firm) |2 fast |0 (OCoLC)fst00781544 |
| 610 | 2 | 0 | |a Vernor's (Firm) |x History. |
| 650 | 6 | |a Boissons gazeuses |x Industrie |z États-Unis |x Histoire. | |
| 650 | 7 | |a Soft drink industry. |2 fast |0 (OCoLC)fst01124119 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Service. |2 bisacsh | |
| 650 | 0 | |a Soft drink industry |z United States |x History. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/20692/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - Archive Complete Supplement | ||
| 945 | |a Project MUSE - Archive US Regional Studies, Midwest Supplement | ||