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Advertising at War : Business, Consumers, and Government in the 1940s /
'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry....
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Urbana :
University of Illinois Press,
[2012]
|
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 010 | |z 2012030961 | ||
| 020 | |a 9780252094231 | ||
| 020 | |z 9780252078651 | ||
| 020 | |z 9780252037122 | ||
| 035 | |a (OCoLC)818727270 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Stole, Inger L. | |
| 245 | 1 | 0 | |a Advertising at War : |b Business, Consumers, and Government in the 1940s / |c Inger L. Stole. |
| 264 | 1 | |a Urbana : |b University of Illinois Press, |c [2012] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2012 | |
| 264 | 4 | |c ©[2012] | |
| 300 | |a 1 online resource (280 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a The history of communication | |
| 505 | 0 | |a Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council. | |
| 520 | 8 | |a 'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. | |
| 546 | |a English. | ||
| 588 | |a Description based on print version record. | ||
| 610 | 2 | 7 | |a Advertising Council |2 fast |0 (OCoLC)fst00515848 |
| 610 | 2 | 0 | |a Advertising Council |x History. |
| 650 | 7 | |a Propaganda |2 fast |0 (OCoLC)fst01078957 | |
| 650 | 7 | |a Corporations |x Public relations |2 fast |0 (OCoLC)fst00879905 | |
| 650 | 7 | |a Advertising |2 fast |0 (OCoLC)fst00797511 | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Communication Studies. |2 bisacsh | |
| 650 | 7 | |a HISTORY |x Military |x World War II. |2 bisacsh | |
| 650 | 6 | |a Societes |x Relations publiques |z États-Unis |x Histoire |y 20e siecle. | |
| 650 | 6 | |a Guerre mondiale, 1939-1945 |z États-Unis |x Propagande. | |
| 650 | 0 | |a Corporations |x Public relations |z United States |x History |y 20th century. | |
| 650 | 0 | |a World War, 1939-1945 |z United States |x Propaganda. | |
| 650 | 0 | |a Advertising |z United States |x History |y 20th century. | |
| 651 | 7 | |a United States |2 fast |0 (OCoLC)fst01204155 | |
| 651 | 6 | |a États-Unis |x Histoire |y 1933-1945. | |
| 651 | 0 | |a United States |x History |y 1933-1945. | |
| 655 | 7 | |a History |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 0 | |a Electronic book. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/19419/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2012 Complete | ||
| 945 | |a Project MUSE - 2012 History | ||