Advertising at War : Business, Consumers, and Government in the 1940s /

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'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry....

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Detalles Bibliográficos
Autor principal: Stole, Inger L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2012]
Colección:Book collections on Project MUSE.
Temas:
Advertising Council
Advertising Council > History.
Propaganda
Corporations > Public relations
Advertising
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
HISTORY > Military > World War II.
Societes > Relations publiques > États-Unis > Histoire > 20e siecle.
Guerre mondiale, 1939-1945 > États-Unis > Propagande.
Corporations > Public relations > United States > History > 20th century.
World War, 1939-1945 > United States > Propaganda.
Advertising > United States > History > 20th century.
United States
États-Unis > Histoire > 1933-1945.
United States > History > 1933-1945.
History
Electronic book.
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament.
Descripción Física:1 online resource (280 pages).
ISBN:9780252094231

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