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The Holiday Makers : Magazines, Advertising, and Mass Tourism in Postwar America /
Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baton Rouge :
Louisiana State University Press,
2012.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Popp, Richard K., |d 1977- | |
| 245 | 1 | 4 | |a The Holiday Makers : |b Magazines, Advertising, and Mass Tourism in Postwar America / |c Richard K. Popp. |
| 264 | 1 | |a Baton Rouge : |b Louisiana State University Press, |c 2012. | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2012 | |
| 264 | 4 | |c ©2012. | |
| 300 | |a 1 online resource (232 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Contents; Acknowledgments; INTRODUCTION: The New Leisure; 1. THE NEW MOBILITY: Travel and Leisure in Depression and War; 2. CREATING HOLIDAY: Market Research, Play, and Magazine Reading; 3. SELLING VACATIONS: Tourist Travel, Free Time, and Classlessness; 4. "THIS IS HOW IT WILL BE WHEN YOU GET THERE": Destination Profiles and Middlebrow Geography; 5. CASTING LURES: Tourism Advertising and the Experiential Ethos; 6. GOING OFF THE BEATEN PATH: Authentic Places and the End of an Era; EPILOGUE: From National Folkway to Personal Quest; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N. | |
| 505 | 0 | |a OP; Q; R; S; T; U; V; W; Y; Z. | |
| 520 | |a Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process. | ||
| 546 | |a English. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Tourismusmarketing |2 gnd | |
| 650 | 7 | |a Anzeigenwerbung |2 gnd | |
| 650 | 7 | |a Tourism |x Psychological aspects. |2 fast |0 (OCoLC)fst01153189 | |
| 650 | 7 | |a Tourism |x Marketing. |2 fast |0 (OCoLC)fst01153181 | |
| 650 | 7 | |a Tourism. |2 fast |0 (OCoLC)fst01153142 | |
| 650 | 7 | |a Manners and customs. |2 fast |0 (OCoLC)fst01007815 | |
| 650 | 7 | |a Advertising |x Tourism. |2 fast |0 (OCoLC)fst00797800 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 6 | |a Tourisme |x Publicite |z États-Unis. | |
| 650 | 0 | |a Tourism |z United States |x Marketing. | |
| 650 | 0 | |a Advertising |x Tourism |z United States. | |
| 650 | 0 | |a Tourism |z United States |x Psychological aspects. | |
| 650 | 0 | |a Tourism |z United States |x History |y 20th century. | |
| 651 | 7 | |a USA. |2 idszbz | |
| 651 | 7 | |a USA |2 gnd | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 651 | 6 | |a États-Unis |x Moeurs et coutumes. | |
| 651 | 0 | |a United States |x Social life and customs. | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Electronic books. |2 local | |
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| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2012 Complete | ||
| 945 | |a Project MUSE - 2012 Global Cultural Studies | ||