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The Holiday Makers : Magazines, Advertising, and Mass Tourism in Postwar America /
Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baton Rouge :
Louisiana State University Press,
2012.
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process. |
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| Descripción Física: | 1 online resource (232 pages): illustrations |
| ISBN: | 9780807142868 |