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Rapid sensory profiling techniques : applications in new product development and consumer research /

Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method wit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Delarue, Julien (Editor ), Lawlor, J. Ben (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, MA : Woodhead Publishing, an imprint of Elsevier, [2023]
Edición:Second edition.
Temas:
Acceso en línea:Texto completo

MARC

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020 |a 9780128219379  |q electronic book 
020 |a 0128219378  |q electronic book 
020 |a 9780128219362  |q electronic book 
020 |a 012821936X  |q electronic book 
035 |a (OCoLC)1353101297 
050 4 |a TX546  |b .R375 2023 
082 0 4 |a 664.072  |2 23/eng/20230109 
245 0 0 |a Rapid sensory profiling techniques :  |b applications in new product development and consumer research /  |c Julien Delarue, J. Ben Lawlor. 
250 |a Second edition. 
264 1 |a Cambridge, MA :  |b Woodhead Publishing, an imprint of Elsevier,  |c [2023] 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Previous edition: Cambridge: Elsevier/Woodhead Publishing, 2015. 
504 |a Includes bibliographical references and index. 
520 |a Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality. This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra. 
588 |a Description based on online resource; title from digital title page (viewed on January 27, 2023). 
650 0 |a Food  |x Sensory evaluation. 
650 0 |a Marketing research. 
650 0 |a New products. 
650 6 |a Aliments  |x Analyse sensorielle.  |0 (CaQQLa)201-0063168 
650 6 |a Marketing  |x Recherche.  |0 (CaQQLa)201-0021061 
650 7 |a Food  |x Sensory evaluation  |2 fast  |0 (OCoLC)fst00930607 
650 7 |a Marketing research  |2 fast  |0 (OCoLC)fst01010284 
650 7 |a New products  |2 fast  |0 (OCoLC)fst01036889 
700 1 |a Delarue, Julien,  |e editor. 
700 1 |a Lawlor, J. Ben,  |e editor. 
776 0 8 |i Print version:  |z 012821936X  |z 9780128219362  |w (OCoLC)1190784480 
856 4 0 |u https://sciencedirect.uam.elogim.com/science/book/9780128219362  |z Texto completo