Rapid sensory profiling techniques : applications in new product development and consumer research /

Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method wit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Delarue, Julien (Editor ), Lawlor, J. Ben (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, MA : Woodhead Publishing, an imprint of Elsevier, [2023]
Edición:Second edition.
Temas:
Food > Sensory evaluation.
Marketing research.
New products.
Aliments > Analyse sensorielle.
Marketing > Recherche.
Food > Sensory evaluation
Marketing research
New products
Acceso en línea:Texto completo
Descripción
Sumario:Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality. This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.
Notas:Previous edition: Cambridge: Elsevier/Woodhead Publishing, 2015.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780128219379
0128219378
9780128219362
012821936X

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