Practical guide to comparative advertising : dare to compare /

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Corbin, Ruth M. (Autor), Bleibaum, Rebecca N. (Autor), Jirgal, Tom (Autor), Mallen, David (Autor), Dongen, Christine A. Van (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London, United Kingdom : Academic Press, and imprint of Elsevier, [2019]
Temas:
Advertising.
BUSINESS & ECONOMICS > Advertising & Promotion.
Acceso en línea:Texto completo

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