Methods in consumer research. Volume 1, New approaches to classic methods /

"Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest de...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ares, Gaston (Editor ), Varela, Paula (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Duxford, United Kingdom : Woodhead Publishing, [2018]
Colección:Woodhead Publishing in food science, technology, and nutrition.
Temas:
Consumers > Research > Methodology.
Consumer behavior.
Consommateurs > Recherche > M�ethodologie.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Consumers > Research > Methodology
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