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Wine Value Chain in China.

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynami...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Charters, Steve
Format: Électronique eBook
Langue:Inglés
Publié: Cambridge, MA : Chandos Publishing, an imprint of Elsevier, [2017]
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