Ethical and social marketing in Asia : incorporating fairness management /

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There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the great...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Nguyen, Bang (Editor ), Rowley, Chris, 1959- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Elsevier, [2015]
Colección:Elsevier Asian studies series.
Temas:
Export marketing > Moral and ethical aspects > Asia.
Marketing > Asia.
Marketing > Moral and ethical aspects > Asia.
Social marketing > Asia.
Marketing > Asie.
Marketing > Aspect moral > Asie.
Marketing social > Asie.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Export marketing > Moral and ethical aspects.
Marketing.
Marketing > Moral and ethical aspects.
Social marketing.
Asia.
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