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Safeguarding intangible assets /
Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Butterworth-Heinemann,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | SCIDIR_ocn883892278 | ||
| 003 | OCoLC | ||
| 005 | 20231120111702.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 140718s2014 enk ob 001 0 eng d | ||
| 040 | |a IDEBK |b eng |e pn |c IDEBK |d OPELS |d UKMGB |d CDX |d UMI |d E7B |d GGVRL |d B24X7 |d OCLCQ |d OCLCF |d OCLCQ |d DEBSZ |d OCLCQ |d PHUST |d OCLCQ |d K6U |d U3W |d D6H |d OTZ |d AU@ |d LQU |d OCLCQ |d S2H |d OCLCO |d OCLCQ |d OCLCO | ||
| 016 | 7 | |a 016823391 |2 Uk | |
| 019 | |a 888415358 |a 1105192388 |a 1105561893 | ||
| 020 | |a 1306958458 |q (ebk) | ||
| 020 | |a 9781306958455 |q (ebk) | ||
| 020 | |a 9780128005163 |q (electronic bk.) | ||
| 020 | |a 0128005165 |q (electronic bk.) | ||
| 020 | |a 9780128006023 | ||
| 020 | |a 0128006021 | ||
| 035 | |a (OCoLC)883892278 |z (OCoLC)888415358 |z (OCoLC)1105192388 |z (OCoLC)1105561893 | ||
| 050 | 4 | |a HD58.7 | |
| 082 | 0 | 4 | |a 658.4 |2 23 |
| 100 | 1 | |a Moberly, Michael D. | |
| 245 | 1 | 0 | |a Safeguarding intangible assets / |c Michael D. Moberly. |
| 260 | |a Oxford : |b Butterworth-Heinemann, |c 2014. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Intangible assets -- 2. Managing intangible assets -- 3. Intangible assets business transaction due diligence -- 4. New dimensions for company management -- 5. Company culture -- 6. Reputation risks and their management -- 7. Distinguishing intellectual property and intangible assets -- 8. Intangible asset training -- 9. Measuring performance of intangible assets -- 10. Insider risks and threats to intangible assets -- 11. Intangible asset strategist and risk specialist -- 12. Intangible assets in 2014 and beyond : where businesses must be! | |
| 520 | |a Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability. | ||
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Organizational behavior. | |
| 650 | 0 | |a Intangible property. | |
| 650 | 6 | |a Culture organisationnelle. |0 (CaQQLa)201-0141788 | |
| 650 | 6 | |a Comportement organisationnel. |0 (CaQQLa)201-0038633 | |
| 650 | 7 | |a Corporate culture |2 fast |0 (OCoLC)fst00879624 | |
| 650 | 7 | |a Intangible property |2 fast |0 (OCoLC)fst00975490 | |
| 650 | 7 | |a Organizational behavior |2 fast |0 (OCoLC)fst01047801 | |
| 776 | 0 | 8 | |i Print version: |z 9781306958455 |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780128005163 |z Texto completo |