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Safeguarding intangible assets /

Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Moberly, Michael D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Butterworth-Heinemann, 2014.
Temas:
Acceso en línea:Texto completo