Safeguarding intangible assets /

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Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Moberly, Michael D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Butterworth-Heinemann, 2014.
Temas:
Corporate culture.
Organizational behavior.
Intangible property.
Culture organisationnelle.
Comportement organisationnel.
Corporate culture
Intangible property
Organizational behavior
Acceso en línea:Texto completo
Descripción
Sumario:Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:1306958458
9781306958455
9780128005163
0128005165
9780128006023
0128006021

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