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Globalization and the Chinese retailing revolution : competing in the world's largest emerging market /
Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about b...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Chandos Pub.,
2007.
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| Colección: | Chandos Asian studies series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Globalization and the Chinese Retailing Revolution: Competing in the World's Largest Emerging Market; Copyright; Dedication; Contents; List of figures; List of tables; Preface; About the author; Acknowledgments; Acronyms; Introduction; Part I The Global RetailIndustry; 1New trends in the world retail industry; 1.1 The globalization of world retailing; 1.2 The concentration in world retailing; 1.3 Other global retail trends; 1.4 Summary; 2The characteristics of successful retailer models; 2.1 Retail strategy; 2.2 Retailer's growth strategy; 2.3 Case study: the success of Wal-Mart.
- 2.4 The lessons from Kmart2.5 Summary; 3Case study: the internationalization of Wal-Mart; 3.1 What is a retailer's internationalization?; 3.2 The process of Wal-Mart's internationalization; 3.3 Discussing Wal-Mart's internationalization; 3.4 Wal-Mart's international performance and problems; 3.5 The future of Wal-Mart's internationalization; 3.6 Summary; Part II The Revolution of Chinese Retailing; 4The history of Chinese retailing; 4.1 Chinese retailing in the planned economy period (1949-1979); 4.2 Chinese retailing in the planned commodity economy (1980-1991).
- 4.3 Chinese retailing in the pre-WTO period (1992-2001)4.4 Chinese retailing in the WTO period (2002- ); 4.5 Summary; 5The opening-up of Chinese retailing; 5.1 The opening-up of Chinese retailing; 5.2 The phenomenon of local approved JVS; 5.3 Foreign chain operation in Chinese retailing; 5.4 Summary; 6The real face of Chinese retailing; 6.1 How large is the Chinese retail market?; 6.2 What is the potential of the Chinese retail market?; 6.3 The structure of Chinese retailing during economic reform; 6.4 E-tailing in China; 6.5 Summary; 7Chinese consumer revolutions.
- 7.1 Chinese consumer behavior in the transitional economy7.2 Chinese consumption level is still low; 7.3 One-stop shopping is emerging in China; 7.4 Chinese consumer behavior tends to diversify; 7.5 Summary; Part III Competing ChineseRetailing; 8Entering the world's largest emerging market; 8.1 MNRs in China; 8.2 The entry mode strategies of MNRs; 8.3 Analysis of the difficulties for MNRs operating China; 8.4 Practical analysis of the main difficulties MNRs meet in the Chinese market; 8.5 The impacts of MNR entry on Chinese retailing; 8.6 Summary.
- 9The success and failure of global retailers in China9.1 Can MNRs succeed in China?; 9.2 Competing in China: the case of Carrefour; 9.3 Case study: Wal-Mart in China; 9.4 Summary; 10Chinese retailers' behavior; 10.1 A profit pattern for Chinese retailers; 10.3 Chinese retailers' growth model; 10.4 Case study: Lianhua Supermarket Corporation Limited; 10.5 Case study: Shenzhen Vanguard Supermarket Department Corporation Limited; 10.6 Vanguard's strategy and its general merchandise store (GMS); 10.7 The case of Suguo Supermarket Co., Ltd: developing the Chinese rural markets; 10.8 Summary.